CW Experimental
Chris approached us to expand on Coulter Wines’ core range with a group of experimental offerings; a minimal intervention range focused on cleanliness and purity.
We’d already worked with Chris to design and categorise his wines in numerical order using large C1, C2, and C3 batch markers for each new release.
The new C4 wines were to be the product of experimentation; natural, contemporary and evolving. Inspiration came via Louis Pasteur’s belief that ‘it is characteristic of experimental science that it opens ever-widening horizons to our vision’.
The large C4 batch marker is consistent with the core range, this time subtly using various print effects such as blind embossing and high builds to differentiate the multiple C4’s from one another. The labels required a design that would easily allow a change in variety and region from vintage to vintage.
Text details spread over the label and connect by hairlines, suggesting a mapped out or sketched process that, although built upon years of knowledge and experience, requires a fine balance when merged with the excitement and unknowns of experimentation.
Chris approached us to expand on Coulter Wines’ core range with a group of experimental offerings; a minimal intervention range focused on cleanliness and purity.
We’d already worked with Chris to design and categorise his wines in numerical order using large C1, C2, and C3 batch markers for each new release.
The new C4 wines were to be the product of experimentation; natural, contemporary and evolving. Inspiration came via Louis Pasteur’s belief that ‘it is characteristic of experimental science that it opens ever-widening horizons to our vision’.
The large C4 batch marker is consistent with the core range, this time subtly using various print effects such as blind embossing and high builds to differentiate the multiple C4’s from one another. The labels required a design that would easily allow a change in variety and region from vintage to vintage.
Text details spread over the label and connect by hairlines, suggesting a mapped out or sketched process that, although built upon years of knowledge and experience, requires a fine balance when merged with the excitement and unknowns of experimentation.
