Warburton Wine Co. Social Media Content
When Warburton Wine Co, an Adelaide Hills based winery, partnered with Roundhouse Studio, the brief was clear. They didn’t need more product photos. They wanted social media content and brand photography that captured the experience around the wine, not just the bottle.
We approached this as a lifestyle-led content shoot, built around real wine occasions across the year. Poolside drinks with Sparkling for summer entertaining, a cosy winter pizza night with Pinot Noir, and a relaxed outdoor picnic with Pinot Gris. Each scene was art directed to feel natural, while still elevated enough to stand out across social media and digital campaigns.
Roundhouse Studio managed the full production, including art direction, shoot direction, and coordination. Every detail was considered to ensure the content felt cohesive and aligned with the brand, while remaining flexible for use across different platforms.
Rather than a one-off shoot, this project was designed as a long term social media content system. One production created a versatile library of brand photography and social media assets that can be used across campaigns, events, and seasonal marketing throughout the year.
This approach reduces the need for ongoing reshoots and allows the brand to maintain consistent, high quality content across all touchpoints. The result is a strong, adaptable content library that supports ongoing social media marketing, helping Warburton Wine Co stay visible, consistent, and connected to everyday wine occasions in the Adelaide Hills and beyond.
When Warburton Wine Co, an Adelaide Hills based winery, partnered with Roundhouse Studio, the brief was clear. They didn’t need more product photos. They wanted social media content and brand photography that captured the experience around the wine, not just the bottle.
We approached this as a lifestyle-led content shoot, built around real wine occasions across the year. Poolside drinks with Sparkling for summer entertaining, a cosy winter pizza night with Pinot Noir, and a relaxed outdoor picnic with Pinot Gris. Each scene was art directed to feel natural, while still elevated enough to stand out across social media and digital campaigns.
Roundhouse Studio managed the full production, including art direction, shoot direction, and coordination. Every detail was considered to ensure the content felt cohesive and aligned with the brand, while remaining flexible for use across different platforms.
Rather than a one-off shoot, this project was designed as a long term social media content system. One production created a versatile library of brand photography and social media assets that can be used across campaigns, events, and seasonal marketing throughout the year.
This approach reduces the need for ongoing reshoots and allows the brand to maintain consistent, high quality content across all touchpoints. The result is a strong, adaptable content library that supports ongoing social media marketing, helping Warburton Wine Co stay visible, consistent, and connected to everyday wine occasions in the Adelaide Hills and beyond.
